At Fetinga South Africa, we are committed to truthful, ethical, and responsible advertising that
protects consumers and upholds public
trust.
This Code of Advertising Practice is based on the Advertising Regulatory Board (ARB)
guidelines and relevant international standards. It
applies to all Fetinga advertisements, whether in print, digital, video, or spoken form.
1. Honesty & Truthfulness
- All claims in our adverts are factually accurate and can be substantiated.
- We do not mislead by exaggerating the effects or benefits of our products.
- Testimonials, statistics, or success stories used in marketing are authentic and
verifiable.
2. Honesty & Truthfulness
- Any health claims made for nutritional, wellness, or herbal products comply with South
African law, including the Medicines and Related Substances Act and Department of Health
regulations.
- We do not claim to cure or prevent specific medical conditions unless supported by
approved evidence or product registration.
- We always encourage customers to consult a qualified health professional before making
health decisions.
3. Decency & Respect
- Our advertising never promotes:
- Discrimination based on race, gender, religion, age, or disability.
- o Offensive or inappropriate imagery or language.
- o Fear, guilt, or pressure to manipulate buying behavior.
4. Protection of Minors
- We do not target or exploit children inappropriately.
- Content aimed at youth is age-appropriate and does not encourage harmful behavior or
unrealistic body ideals.
5. Transparency in Pricing & Offers
- Promotional offers, prices, and product benefits are clearly stated.
- Terms and conditions are disclosed to avoid misleading customers.
- Incentives and referral programs are explained fairly, with no hidden costs.
6. Cultural Sensitivity & Community Standards
- Fetinga advertising reflects the values, dignity, and cultural diversity of South
Africa.
- We are mindful not to offend or misrepresent any group or belief system.
7. Social Responsibility
- Advertising does not encourage:
- Unsafe use of products.
- Excessive or irresponsible consumption.
- Exploitation of fear, superstition, or misinformation.
8. Compliance & Accountability
- Fetinga adheres to the standards set by:
- Advertising Regulatory Board (ARB)
- Consumer Protection Act
- South African Health Products Regulatory Authority (SAHPRA) (where applicable)
Customers are encouraged to contact us with concerns about any content or claims.
